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Marketing Support Specialist - Detroit Lakes, MN

Quick Facts
Company Name:Lakeshirts
Location:Detroit Lakes, MN
Employment Type:Full Time
Category:Marketing
Pay:$19 - $24 per hour
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Description

SUPPORTING SALES THROUGH VISUAL TOOLS THAT WOW OUR REPS + CUSTOMERS

THE OPPORTUNITY:

The Marketing Support Specialist plays a key role in supporting our marketing and sales teams through visual sell tools, signage, and event-ready assets that help our brands stand out. This Marketing position partners closely with Sales and internal teams to design, manage, and deliver visual materials and signage used at trade shows, rep shows, in-store retail environments, and events nationwide.

This role has become our in-house signage and visual support expert, owning projects from concept to completion and ensuring everything is on-brand, accurate, and ready before it ships. It's ideal for someone who enjoys design, collaboration, takes pride in organization and execution, and finds energy in seeing their work come to life in real selling environments.

Schedule: Monday-Friday, 8a-4p or 9a-5p

Onsite or Hybrid

Wage: $19-24/hr


A Typical Day (job functions) | Design + Coordinate + Prepare + Support + Deliver

  • Collaborate closely with Brand Management and other Marketing team members to ensure sales visuals and signage align with brand standards, seasonal priorities, and business objectives
  • Serve as a primary point of contact for sales-related visual and signage requests
  • Take a consultative approach to incoming requests by assessing true needs, clarifying requirements, and recommending solutions that best support selling goals and timelines
  • Design signage, lifestyle visuals, display graphics, and digital assets primarily using Adobe Creative Suite to support sales and events
  • Manage projects using internal workflows and project management tools (such as Monday.com or similar platforms) to track requests, approvals, accuracy, timelines, and delivery status
  • Coordinate cross-functionally to proactively manage dependencies, approvals, and production schedules to ensure on-time delivery of all visual assets
  • Partner with the Sticker Team and internal production teams to ensure designs are accurately queued, reviewed, approved, and produced according to agreed-upon timelines
  • Review and prepare signage to ensure brand standards, accuracy, and quality prior to shipping
  • Support national and regional trade shows, rep shows, and internal events with signage and visual materials
  • Assist with primary trade shows (Surf Expo, Sports Licensing & Tailgate Show specifically) and event layout planning to evaluate signage needs, placement, and primary trade show planograms using Adobe Creative Suite
  • Create visual sell tools that support presentations and in-person selling
  • Collaborate with Customer Service as needed to support customer-specific requests, resolve issues, and ensure a seamless experience from request through delivery
  • Evaluate existing tools and processes to drive Continuous Improvement and greater efficiency

Skills (qualifications) | Visual eye + Organized + Collaborative + Detail-driven + Adaptable

  • 2-4 year college degree preferred, but not required
  • 1-3 years' experience formally or informally working in sales, marketing or related field
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Strong eye for layout, design composition, and visual storytelling
  • Experience with signage, displays, or large-format graphics is a plus
  • Highly organized with the ability to manage multiple projects and shifting priorities
  • Collaborative working style with comfort partnering across departments
  • Strong attention to detail and follow-through
  • Ability to recognize, contribute to, and actively live the Lakeshirts culture and values
  • Welcoming of change, NIMBLE, and open-minded with the ability to embrace Continuous Improvement and evolving needs
  • Must love dogs (we kinda like them at our MN headquarters, and we hope you do, too)

WHY LAKESHIRTS IS THE PLACE YOU WANT TO BE. At Lakeshirts, we believe in making work as awesome as the apparel we create. We're not just a t-shirt company- we're also a hat, sticker, and sock company (and so much more!). We're a place where creativity meets culture, where ideas and innovation are encouraged, and where the atmosphere is truly one-of-a-kind. As one of the largest screenprinting manufacturers in the U.S., we decorate a variety of garments and accessories for the resort, licensed collegiate, and K-12 markets, supported by over 1,000 ah-mazing team members from sea to shining sea.


OUR CULTURE TRULY SETS US APART. Life at Lakeshirts is all about embracing our core values, having fun, and working with great people who make every day an opportunity to thrive. We're looking for those who want to roll up their sleeves and make an impact while enjoying a culture that values creativity, teamwork, continuous improvement, and empowering each team member to define and elevate their success. We also foster a strong sense of community and are dedicated to wowing our customers on the daily.


LIFE'S BETTER IN A T-SHIRT & SO IS WORK! Here's what you can expect when you join the Lakeshirts team:

  • Compensation| Work Hard. Get Rewarded: Guided by our value of meritocracy, we offer a compensation package that reflects your unique skills, talents, and contributions. You are not just a number-your success, ideas, and efforts directly shape your growth and earning potential, empowering you to take your career to the next level. And there is an option to be paid daily!
  • Insurance Benefits | We've Got You Covered: From health and life insurance to voluntary benefits like dental, vision, short-term/long-term disability, and critical illness & accident coverage, we've got you covered; benefits kick in the first of the month following 60 days of full-time employment
  • Paid Time Off |Life Outside of Work: Enjoy up to 22 paid days off during the first year because we know life happens outside of work & we want you to be able to enjoy
  • Profit Sharing | If We're Profitable. You're Profitable: When we win, you win
  • Retirement Planning | Free Money? Yes, Please!: Our 401(k) program helps you plan for the future
  • Onsite Perks | Get in my Belly: At our HQ in Detroit Lakes, enjoy hot breakfast, lunch, and snacks from our subsidized cafeteria
  • Dogs @ Work| Yes. It's A Thing. And It's Pawsome: Bring your furry friend to work, because we believe dogs just make everything better
  • Relaxed Dress Code | Wear What Makes You Feel Your Best: Whether it's jeans, tees, and flip flops- we believe comfort fuels creativity, and we offer an employee merchandise discount to keep you & your family well-stocked
  • Flexible Work Schedules |Full Time, Part Time & Everything In Between: Because we understand the importance of work-life balance
  • Unique Culture | That Is Priceless: We make work fun; we believe in teamwork, giving back to our communities and doing what we love with great people, and always rocking a t-shirt, a hat, and some cool socks

Cognitive or Mental Requirements of the Job:

Employee must be able to see and hear, read and write. Requires good judgment, people-oriented, flexible, organized, diplomatic, reliable, enthusiastic, courteous, helpful, patient.


Physical Demands:

Frequently sits, walks, and reaches. Occasionally lifts and carries up to 50 lbs.

NOTE: This job description is not intended to be all-inclusive and should in no way be considered a contract or guarantee of employment. Employee may perform other related duties as needed, based on the ongoing needs of the business. Minnesota is an Employment-At-Will state and implies no specific length of employment.



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